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Service Failure-Recovery In Online Shops In Iran

L. Boroumand; M. Aghdasi; A. Albadvi; M. Jamshidian; Hakan Perzon

Volume 6, Issue 2 , July 2008, , Pages 61-77

Abstract
  Present article focuses on service failure and recovery in the online shops in Iran. The article investigates interaction between service failure and online shops readiness for service recovery and resulting impact on customer reaction. The data was collected by an e-questionnaire from 615 Iranian ...  Read More