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A Systematic Review and a Synthesis Research on Market Orientation Studies

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyyed Hassan Hatami-Nasab

Volume 18, Issue 2 , August 2020, , Pages 245-261

Abstract
  During the last decades, market orientation has received a great deal of attention from marketing scholars. In recent years, there has been an increased focus on the relationship between market orientation and business performance. This study aims at enhancing the researchers’ knowledge of market orientation ...  Read More