Analysis of the Relationship between Agenda Setting Theory and Knowledge and Information Science

Mehrad, Jafar; Yaghtin, Maryam

Analysis of the Relationship between Agenda Setting Theory and Knowledge and Information Science

Document Type : Articles

Authors

Jafar Mehrad ¹

Maryam Yaghtin ²

¹ Professor, Department of Knowledge & Information Science, College of Education & Psychology, Shiraz University, Shiraz, Iran

² PhD student of Knowledge & Information Science, Shiraz University, Shiraz, Iran

Abstract

The knowledge and information science is more or less linked to other sciences due to its interdisciplinary nature. The interactions between different disciplines and taking advantage of each other’s knowledge can lead to problem solving and scientific advancements. Due to the relationship between information and communication, knowledge and information science has many common issues with communication science. In the present study, it has been tried to examine some of the issues and activities in the field of knowledge and information science from the perspective of agenda setting theory as one of the most important theories in the field of communication science. The results showed that agenda setting theory is closely related to knowledge and information science in three aspects including corporate reputation of libraries and information centers, users’ queries, and set-building in libraries.DOR: 98.1000/1726-8125.2017.15.27.0.1.65.101

Keywords

Communication Science

Knowledge and Information Science

Agenda setting

Corporate Reputation

Set-Building

Ashrafirizi, H. & Kazempour, Z. (2015). Traces of communication theories in knowledge and information science [Persian]. Knowledge and Information Studies, 1(2), 127-137.
Atapour, H. (2014). The relationship between communication theories and Knowledge and information science activities and topics [Persian]. Book Review Journal of Information and Communications, 1(1-2), 293-304.
Adams, A., Harf, A., & Ford, R. (2014). Agenda setting theory: a critique of Maxwell McCombs and Donald Shaw’s theory in Em Griffin’s a First look at communication theory. Meta-communicate, 4(1).
Bantimaroudis, P., et al. (2010). Greek museum media visibility and museum visitation: an exploration of cultural agenda setting. Journal of Communication, 60, 743–757.
Bedard-Petersen, A. J. et al. (2009). Politics and media – who sets the agenda? Doctoral dissertation, Roskilde University, Denmark.
Behr, R.L. & Iyengar, S. (1985). Television news, real-world cues, and changes in the public agenda. Public Opinion Quarterly, 49 (1), 38–57.
Bloj, A. G. (1975). Into the wild blue yonder: Behavioral implications of agenda setting for air travel. In M. McCombs & G. Stone (Eds.), Studies in agenda-setting. Newhouse Communication Research Center, Syracuse University.
Carroll, C.E. (2009). The relationship between firms’ media favorability and public esteem. Public Relations Journal, 3(4), 1–32.
Carroll, C.E. (2010). Should firms circumvent or work through the news media? Public Relations Review, 36(3), 278 – 280.
Carroll, C.E. (2011). The state of agenda-setting research on corporate reputation and the news media around the globe: conclusions, cautions, and contingent conditions. In C. E. Carroll (Ed.), Corporate reputation and the news media: Agenda setting within business news in developed, emerging, and frontier markets (pp. 423 – 441). New York: Routledge.
Cha, H. & Yang, S. (2011). Corporate reputation and the news media in South Korea. In C.E. Carroll (ed.), Corporate reputation and the news media: agenda - setting within business news coverage in developed, emerging, and frontier markets. New York: Routledge, 262–340.
Dalpiaz, E. & Ravasi, D. (2011). Corporate reputation and the news media in Italy. In C.E. Carroll (ed.), Corporate reputation and the news media: agenda - setting within business news coverage in developed, emerging, and frontier markets. New York: Routledge, 105–128.
Fombrun, C.J. (1996). Reputation: realizing value from the corporate image. Boston: Harvard Business School Press.
Fombrun, C.J. & Shanley, M. (1990). What’s in a name? reputation building and corporate strategy. Academy of Management Journal, 33(2), 233–258.
Funkhauser, G.R. (1973). The issues of the sixties: An exploratory study in the dynamics of public opinion. Public Opinion Quarterly, 37(1), 62–75.
Griffin, E. (2012). A first look at communication theory. (8 ed.). New York: McGraw Hill.
Ihlen, O. & Bronn, P.S. (2011). Corporate reputation and the news media in Norway. In C.E. Carroll (ed.), Corporate reputation and the news media: agenda - setting within business news coverage in developed, emerging, and frontier markets. New York: Routledge, 153–167.
Kim, J. Y., Kiousis, S. & Xiang, Z. (2015). Agenda building and agenda setting in business: corporate reputation attributes. Corporate Reputation Review, 18(1), 25–36.
Lippmann, W. (1922). Public Opinion. New York: MacMillan.
Luo, Y. (2013) Mapping agenda-setting research in China: a meta-analysis study, Chinese Journal of Communication, 6)3(, 269-285.
McCombs, M. E. & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.
McCombs, M. E., Shaw, D. L. & Weaver, D. H. (2014). New directions in agenda-setting theory and research. Mass Communication and Society, 17(6), 781-802.
Ragas, M.W. (2013). Agenda-building and agenda-setting theory: which companies we think about and how we think about them. In C. E. Carroll (ed.), The handbook of communication and corporate reputation. New Jersey: John Wiley & Sons, Inc., 152-165.
Rubin, R. E. (2004). Foundations of library and information science [In English]. Mashad: Digital Library Publications.
Scharkow, M. & Vogelgesang, J. (2011). Measuring the public agenda using search engine queries. International Journal of Public Opinion Research, 23(1), 104-113.
Shaqaqi, M. (2003). What is the interface between communication science and library and information science? [Persian]. Journal of Library and Information Science, 62.
Vaziry, E. (2003). Awareness level of librarianship students of Tehran public universities to library and information science [Persian]. The First Student Conference of Library and Information Science Association of Iran Entitled: Social Recognition of Librarianship in Iran.
Yaqtin, M., & Jokar, A., (2014). Exploring the issues reflected in library and information science in the newspapers in 2011 [Persian]. Public Libraries and Information Studies, 20(3), 573-591.
Zyglidopoulos, s., et al. (2012). Cultural agenda setting: media attributes and public attention of Greek museums. Communication Research, 39(4), 480–498.