International Journal of Information Science and Management (IJISM)

Bibliometric Analysis of Website Quality Research Trends Over 24 Years

Document Type : Original Article

Authors

Fatemeh Enjavi Hosseini 1
Ghasem Bakhshandeh 2
Maryam Darvishi 3

1 Ph.D. candidate of Marketing Management, Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran

2 Assistant Prof., Marketing, Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran

3 Assistant Prof., Marketing, Department of Business Management, Omidiyeh Branch, Islamic Azad University, Omidiyeh, Iran

https://doi.org/10.22034/ijism.2025.2043220.1619
Abstract
Website quality has a significant impact on consumer purchasing decisions in e-commerce, attracting growing research attention. This bibliometric review examines 370 publications on website quality from 2000 to 2024 using Scopus data and VOSviewer software. The study employs performance analysis, showcasing essential research components such as publication counts, highly cited articles, authors, countries, and journal frequencies, in conjunction with science mapping to identify intellectual and thematic relationships through bibliographic coupling, co-keyword, and co-citation analyses. The results indicate that website quality has become increasingly important over time. The United States leads in both the number of publications and total citations, while African and South American countries have limited participation. Most top authors come from the United States and China, showing that these regions are producing a lot of research. This highlights the increasing importance of website quality in the world’s biggest economies. Trust is a crucial aspect of website design, as evidenced by the fact that the most frequently cited articles emphasize its substantial impact on consumer decisions. This study provides a comprehensive look at website quality, focusing on less-studied topics such as website analytics and the use of digital technology for emerging markets. It also emphasizes the importance of database accessibility, pointing out that journals from major publishers like Elsevier and Taylor & Francis dominate, while those from smaller publishers like Inderscience receive fewer citations. The findings highlight significant research gaps, such as the need for further investigation of digital adoption in emerging economies and the integration of website quality dimensions with emerging technologies. This study gives a clear picture of the current research on website quality. It offers useful information for future research and practical uses, helping scholars, researchers, and policymakers improve website quality and boost e-commerce performance.

Keywords

Website Quality
Bibliometric Analysis
E-Commerce
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International Journal of Information Science and Management (IJISM)
Volume 23, Issue 3
Summer 2025
Pages 209-232

  • Receive Date 24 June 2025

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