An Analysis of Data Visualization Technology Usage among Multidisciplinary Students Based on the Task-Technology Fit Model for Understanding Data Visualization Literacy Skills

Document Type : Original Article

Author

Assistant Prof., Library Science Department, Faculty of Humanities, Ramkhamhaeng University, Bangkok, Thailand.

10.22034/ijism.2026.2061023.1809
Abstract
Data visualization technology has been gaining increasing attention in higher education institutions. The University needs to examine how well multidisciplinary students use data visualization technology for their tasks, to gain a deeper understanding of the nature of these tasks and the need for appropriate data visualization support. The primary objective of this study is to identify the critical factors influencing the use of data visualization among multidisciplinary students, with a focus on enhancing their data visualization literacy. This study adopted the Task-Technology Fit (TTF) model to examine how the correspondence between data visualization characteristics and specific visualization tasks influences multidisciplinary students' data visualization literacy. This research first conducted interviews, observations, and a survey to identify the functions of data visualizations that support multidisciplinary students in interpreting and extracting useful information. The exploratory study identifies seven data visualization formats that reflect multidisciplinary students’ data visualization literacy skills. Then, this study introduced a research model and empirically examined the proposed hypotheses using structural equation modeling. The analysis results demonstrate that both task and technology factors have a significant positive influence on TTF in the context of data visualization usage. These results confirm that TTF and utilization directly influence performance. These results support the notion that aligning technology with task requirements can effectively enhance multidisciplinary students' data visualization literacy skills. This paper provided insights into designing more effective, targeted training sessions to improve data visualization literacy among interdisciplinary students.

Keywords

Subjects

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Articles in Press, Accepted Manuscript
Available Online from 14 June 2026

  • Receive Date 18 May 2025
  • Accept Date 14 June 2026